I am a San Francisco-based creative leader who thrives at the intersection of design, brand, and business strategy.

I’m passionate about building and increasing the impact of purpose-driven brands that aim to do good in the world. I help organizations clarify who they are at their core and live up to that definition in everything they do—in what they look like, sound like, think like and act like—through the lens of brand, storytelling, product and experiences.

Contact me for more info and to see samples of work. 

Principal at SYPartners

New York Magazine,
Doyle Partners,
and Pentagram

Clients include:
Oprah, Nike, Chipotle, Legal Defense Fund, Brooklyn Museum, Esalen, XQ, Salama bint Hamdan Al Nahyan Foundation (SHF), Girl Effect, and more.